Starbucks Negative Points for Hospitality and Customer Loyalty Free Essay Example
Starbucks is Hypocritical about neighborhood service. Although they allegedly pride themselves on being involved with tasks that help enhance the neighborhood, recycling and “making a distinction on the planet, In real this is not the case. The Plastic cups which they utilize are not recyclable, and even if they were, many Starbucks shops do not have recycling bins. Starbucks purchased 2. 5 billion cups for stores in North America in 2007.
The 10% recycled paper cups utilized by Starbucks are not recyclable, because the plastic covering that prevents the cup from leaking also prevents it from being recycled.
The plastic cups utilized for cold beverages are likewise non-recyclable in the majority of regions. Starbucks cups were initially made utilizing plastic # 1 (polyethylene terephthalate, PETE) however were altered to plastic # 5 (polypropylene, PP). The former kind of plastic can be recycled in most areas of the U. S, whereas the latter can not.
Starbucks is considering using biodegradable material instead of plastic to line the cups, and is testing composting of the existing cups.
It does not track recycling at licensed locations in airports, grocery stores and elsewhere. Environmentalists are not happy with Starbucks’ environmental record. They are concerned about everything from new plastic stoppers for coffee lids to Starbucks’ bottled water brand, Ethos. The Starbucks does not use recycled plastic in Ethos bottles, but the product is manufactured by PepsiCo, which uses recycled plastic in its own bottles.
Off Late Starbucks gives customers a 10-cent discount when they bring their own reusable cup, and it now uses corrugated cup sleeves made from 60 percent post-consumer recycled fiber.
But the same is still not propagated in all the regions Also there are various complaints from the customers about the rude behavior of Starbucks Staff and poor customer service from the Staff. Although this may vary from region to region and store to store the baseline is being such a big name in the Industry Starbucks needs to concentrate more on Staff training on Hospitality and customer handling.
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