Branding

1. Select and visit four company websites of your choice (not including the textbook example of McDonald’s in Chapter 6) and review their approach to employer branding and recruitment.  Conduct research to gather information to address but not limited to the following questions:

a. Of the four companies, identify one that is exemplary (i.e., makes you want to apply) and one that requires improvement (i.e., makes you question whether you would want to work there).  What were your reasons for making these choices?

b. How have these companies incorporated social media to support their branding?

c.     What best practices are being used? (refer to best practices suggested throughout Chapter 6 of the textbook).

d. What is being done (if anything) to recruit a more diverse workforce?

e. What type of external recruitment methods do these companies use on these websites?  Do they use recruitment websites like indeed.ca or LinkedIn? What is the usefulness of this type of recruitment websites to potential candidates?