Think of a situation in your job in which you need to communicate a negative message.
- Develop a written message that states the message clearly.
- Describe how you would present the negative message in person
Draw on the four parts of a negative message reviewed in the text: (1) Buffer or cushion, (2) Explanation, (3) Negative News, and (4) Redirect
Select one of the scenarios based on your birth month from the linked document (click this link>Scenarios for Crisis Communication.docx) and develop a crisis communication plan for your selected scenario. See Section 17.3 of your text to learn about the components of an effective crisis plan.
Scenario for Crisis for April—Electric Company, Inc.
An employee was consuming alcohol on the job and failed to adjust the voltage regulator. The voltage was increased by a considerable amount, causing several house fires, significant loss of property (appliances) and the death of an eleven-year-old child. The local media interviewed the employee’s spouse who stated the employee was working a double shift, that they had called someone to relieve them, and no one came. Your company is investigating, but has no new information. You represent Electric Company, Inc.