A footwear manufacturer company wanted to know if they made the right choice in terms of product mix and media placement. Their retailers are a mix of department stores as well as boutique shops. They place advertisements on multiple platforms; TV, print, digital, PR and email. Your company were hired for the project and your boss have decided on the following approach:
Data Analytic team: Data analytics combining store level sales data with marketing spend data
Store team: Visit key retailers/stores and examining store displays as well as in-store promotional materials
Communication team: Examining the client’s and its competitors media and communication materials
The findings and recommendations from all the teams will be combined in a single report and presented to the clients. They were given TWO months to complete the project.
Prepare the following:
a)Work breakdown structure