Data analytics combining

A footwear manufacturer company wanted to know if they made the right choice in terms of product mix and media placement. Their retailers are a mix of department stores as well as boutique shops. They place advertisements on multiple platforms; TV, print, digital, PR and email. Your company were hired for the project and your boss have decided on the following approach:

Data Analytic team: Data analytics combining store level sales data with marketing spend data

Store team: Visit key retailers/stores and examining store displays as well as in-store promotional materials

Communication team: Examining the client’s and its competitors media and communication materials

The findings and recommendations from all the teams will be combined in a single report and presented to the clients. They were given TWO months to complete the project.


Prepare the following:

a)Work breakdown structure

b)Gantt Chart