To begin this journal assignment, choose an industry that you would like to focus on for your Final Project: the Creation and Evaluation of a Public Relations Campaign. Then, use the first step in the PR process, research, to gather information on how public relations (PR) professional ethical codes, such as the PRSA Member Code of Ethics
guide decision making on:
- Conflicts of interest.
- Competition among professionals.
- Dissemination of accurate and truthful information
Then, develop a journal assignment that provides two pieces of ethics code content for each of the three ethics research areas.
Additionally, locate one current event from the past 12 months related to your chosen industry for conflicts of interest, competition, or dissemination of information that illustrates decision-making behavior according to or against the professional codes.
Submit assignment as a Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Include AP style in-text citations for each piece of research material included in your journal assignment, whether paraphrased or quoted directly, and also add to the reference page. Your journal assignment should be 250–500 words in length.