LEGO is a line of plastic cons… Free Essay Example

LEGO is a line of plastic construction toys that are manufactured by The Lego Group. LEGO began manufacturing these plastic bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six amusement parks have been developed under the brand .The Lego Group began in the workshop of Ole Kirk Christiansen in 1891–1958, a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company was now being called Lego, derived from the Danish phrase leg godt, which means play well.

In 1947, Lego expanded to begin producing plastic toys.In 1949 Lego began producing, among other new products, an early version of the now familiar, Automatic Binding Bricks. These bricks were based in part on the Kid craft Self-Locking Bricks, which were patented in the United Kingdom in 1939 and released in 1947. Lego modified the design of the Kiddicraft brick after examining a sample that they received from the supplier of an injection-molding machine that Lego purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time.

Legos motto is “only the best is the best” this means that they only make and sell the best pieces and they strive for high quality in their pieces. In 1978, Lego produced the first minifigures, which have since been included in most sets, these mini figures are a big hit and many kids today love building these creations and putting these figures inside cars and houses, it’s like a doll toy for boys.

These legos can even be helpful to companies and be used to build models, for instance In May 2011, Space Shuttle Endeavour mission STS-134 brought 13 Lego kits to the International Space Station, where astronauts built models to see how they would react in microgravity, as a part of the Lego Bricks in Space program. Also in May 2013, the largest model ever created was displayed in New York City and was made of over 5 million bricks on a 1 to 1 scale model of an X-wing fighter. Other records include a 112-foot tower and a 4 km (2.5 mi) railway.

Manufacturing process
Each Lego piece must be manufactured to an exacting degree of precision. When two pieces are engaged they must fit firmly, yet be easily disassembled. The machines that manufacture Lego bricks have peices as small as 10 micrometers Dimensions of some standard Lego bricks and plates Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3d modeling software to generate cad drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the validation process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed cad models are also used in the wider organisation, for marketing and packaging.

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