Manny Krishna’s company Free Essay Example

Manny Krishna’s company is involved in the consumer goods type of market. Promotional tools like sales promotion, advertising, personal selling and public relations are applicable in this type of market. Krishna is currently using the four tools, but personal selling is probably the most utilized of all the options. Personal selling was applied through a sales person who comes to the potential buyer by setting an appointment for a demonstration of Purity II. Public relations were put into work through endorsing the image of the company and the product.

(HWI) uses a device that is certified by the Environmental Protection Agency and receives good advertising support from its mother company, Environmental Control Inc. The advertising channel that HWI receives is in the form of print media. Krishna’s marketing strategy is solely relying on face to face selling since that’s what the product requires. But in the long run, aggressive marketing should be put into action because of existing competitors.

Krishna can adopt more of the advertising tool. Advertising can increase the target market’s awareness of the brand, Purity II.

HWI can venture into E-business, since it is very accessible and is now becoming a trend. The company can also provide incentives like giving a free filter to loyal customers so to establish a good “business” relationship with them. Another option is through doing an advertising campaign through broadcast media on telling the risks of not drinking purified water. This may be expensive but it is a very effective way of advertising.

It has to be noted though, that the company’s budget should be considered in choosing which form of advertising channel to use and that specific channel should carry the product’s unique selling proposition.