Marketing plans

Read the article How Companies Learn Your Secrets (Links to an external site.)Links to an external site., about how Target used customer purchases and other data to send sales promotions to a teen, and comment on the legal and ethical ramifications raised. How should Target have handled this? Do you feel the manner in which the company handled it was appropriate? Why or why not?


There are many environmental factors that impact a company’s marketing plans, including those identified in Michael Porter’s Five Forces model. Select an industry and company and discuss the potential impact of at least two of the forces on marketing operations. Which impact do you feel was the most significant and why?

Be sure to address both Part 1 and Part 2 in your initial post. In your responses to your instructor and peers, elaborate on the topics, share additional experiences, ideas, or research, and ask additional questions to keep the conversation moving.

Please make your posts by the due date assigned. Refer to the discussion rubric for grading details.