Milestone 01.

Healthcare marketing  and program design ProficientNeeds ImprovementNot EvidentIntroduction Points:6.75 (9%)Identifies and describes the institution where the new program would be implemented, including institution name, location, focus, and other pertinent demographic identifiersPoints:4.73 (6.3%)Identifies and describes the institution where the new program would be implemented, but response is cursory, ambiguous, or lacking necessary detailPoints:0 (0%)Does not identify and describe the institution where the new program would be implementedNeeds Assessment: Potential Points:6.75 (9%)Assesses the organizational design for potential program developmentPoints:4.73 (6.3%)Assesses the organizational design for potential program development, but response is cursory, vague, or inaccuratePoints:0 (0%)Does not assess the organizational design for potential program developmentNeeds Assessment: DisparitiesPoints:6.75 (9%)Assesses community needs in terms of healthcare disparitiesPoints:4.73 (6.3%)Assesses community needs in terms of healthcare disparities, but response is cursory, vague, or inaccuratePoints:0 (0%)Does not assess community needs in terms of healthcare disparitiesNeeds Assessment: Cultural Competence Points:6.75 (9%)Assesses the organization’s healthcare programs in terms of the level of cultural competence they exhibitPoints:4.73 (6.3%)Assesses the organization’s healthcare programs in terms of the level of cultural competence they exhibit, but response is cursory, vague, or inaccuratePoints:0 (0%)Does not assess the organization’s healthcare programs in terms of the level of cultural competence they exhibitNeeds Assessment: Strategy Points:6.75 (9%)Recommends an appropriate and logical programmatic strategy, based on results of assessmentsPoints:4.73 (6.3%)Recommends a programmatic strategy, but strategy is inappropriate or illogical or is not based on results of assessmentsPoints:0 (0%)Does not recommend a programmatic strategyNeeds Assessment: Alignment Points:6.75 (9%)Logically assesses programmatic strategy for alignment with ethical guidelinesPoints:4.73 (6.3%)Assesses programmatic strategy for alignment with ethical guidelines, but assessment is cursory, vague, or illogicalPoints:0 (0%)Does not assess programmatic strategy for alignment with ethical guidelinesOutcomes: Anticipated OutcomesPoints:6.75 (9%)Articulates the anticipated end result and explains how the program will produce results within the organizationPoints:4.73 (6.3%)Articulates the anticipated end result and explains how the program will produce results within the organization, but response is cursory or vaguePoints:0 (0%)Does not articulate the anticipated end result and does not explain how the program will produce results for the organizationOutcomes: Fit Points:6.75 (9%)Describes how the program will fit into and interact with the rest of the organizationPoints:4.73 (6.3%)Describes how the program will fit into and interact with the rest of the organization, but response is cursory, vague, or illogicalPoints:0 (0%)Does not describe how the program will fit into and interact with the rest of the organizationOutcomes: Other Areas Points:6.75 (9%)Assesses the impact, or lack thereof, of the program on other areas of the organization or the community, explaining whyPoints:4.73 (6.3%)Assesses the impact, or lack thereof, of the program on other areas of the organization or the community, explaining why, but response or reasoning is cursory, vague, or illogicalPoints:0 (0%)Does not assess the impact, or lack thereof, of the program on other areas of the organization or the communityOutcomes: Standards Points:6.75 (9%)Assesses the impact of this program with respect to complying with cultural competence standardsPoints:4.73 (6.3%)Assesses the impact of this program with respect to complying with cultural competence standards, but response is cursory, vague, or inaccuratePoints:0 (0%)Does not assess the impact of this program with respect to complying with cultural competence standardsArticulation of Response (APA Style and Mechanics) Points:7.5 (10%)Submission has no major errors related to citations, grammar, spelling, syntax, or organizationPoints:5.25 (7%)Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideasPoints:0 (0%)Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

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