Public relations

In this journal assignment, you will submit a 250–500 word assignment that explains modern day public relations (PR). Be sure to answer the following in your assignment:

  1. Based on your reading this week, write a brief overview of the history of PR, calling out at least two specific events or milestones that impacted the field. How has public relations has changed over time?
  2. What is modern PR? How is it viewed today?
  3. Explain how the history of the field has influenced perceptions of the practice today.
  4. Choose an example of a modern-day PR campaign from PRWeek’s Case Studies (Note that you may need to complete a free registration in order to access the case studies). Briefly describe how your chosen campaign illustrates the definition of PR.

Textbook: This is PR: The Realities of Public Relations, Chapters 1 and 2

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