Sampling methodology

I’m working on a health & medical discussion question and need support to help me study.

 

Please write a discussion and respond to this peer’s Discussion Prompts

discussion:

A hospital marketing director has several research projects to undertake this quarter. He must try to determine the appropriate sampling methodology in light of each problem.

  • Provide your recommendations on the appropriate sampling methodology for each of these issues:
    1. The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35 to 60 in the community suffering with some form of sexual dysfunction.
    2. A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.
    3. An MCO is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat its subscribers.
  1. Respond to classmates’ or instructor’s posts. Your responses should include elements such as follow-up questions, a further exploration of topics from the initial post, or requests for further clarification or explanation on some points made by the classmates.
  • ALL citations and references needs to be APA 7th edition format. THANK YOU!

Peer #1:

The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35 to 60 in the community suffering with some form of sexual dysfunction.

 

Survey research sounds like the optimal method for acquiring statistical data such as this. I would suggest a mail or online survey, considering the target age range. Telephone surveys are also an option, though I’m not sure men would feel comfortable on the phone talking about their sexual dysfunction on the phone…through a mail survey, the client may drop off the survey at the facility to remain anonymous, and obviously if done online they are able to do this in a simpler fashion.

 

A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.

 

The simplest approach would probably be to conduct another survey. Of the three methods of conducting the survey, all are appropriate. They may be able to take the survey home (or fill it out before leave), they may receive a call within the next few days to take the survey over the phone, or they may be given directions to do it online. I think all of these would work.

This issue could also require a combination of methods to formulate substantial results. An experiment could be administered, where a “secret shopper” audits them through their own personal experience as a “pretend-patient.” This secret shopper could give feedback to the marketing team afterwards.

 

An MCO is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat its subscribers.

 

 

For this issue, I would recommend a focus group. This is an interview “typically conducted with 8 to 10 people with a trained moderator following an interview guide” (Berkowitz, 2010). In this case, the consumer is the prospective physician panel. Focus groups have been proven useful when focusing on “sensitive health care issues” (Berkowitz, 2010). Since the topic is about personal concerns, a focus group sounds like the perfect method.