The Coffee Shop Free Essay Example

Description of Business Have the highest quality of coffee and follow strict guidelines to prepare it for you, so you will be a happy and returning customer. Each cup of coffee will be done however the customer pleases. We have a multitude of ingredients for individual taste. Each coffee will have the perfect temperature, nothing less, nothing more. If it doesn’t taste right we will make another, no questions asked. There is a pleasant atmosphere where there’s dim lighting, but it’s not dark enough where you can’t read your paper.

Also there is ambient music playing in the coffee shop so you can relax before, or after work. So come on in for one of a kind tasting coffee. We guarantee it’s the best you had in awhile. Mission Statement To serve our community with the most natural, and highest quality coffee ever. We provide the highest standard of customer support that the other big chains don’t offer, to make your life a little more easier.

If anything is wrong, we will take care of it free of charge, but we doubt anything will be wrong. Competitive Analysis

Threat of Existing Competition: What makes The Coffee Shop a different coffee house than others? Well to start off, we use ingredients that the other major companies don’t. From small, local South American farms. Other companies use big manufacturers. Also other companies have a hectic atmosphere which makes it uncomfortable for people to enjoy. The one edge major brands do have though is, that they always release something new every season.

The Coffee Shop makes deals and every season release a new type of drink.

That doesn’t stop people from coming in and enjoying our cup of coffee than the competition. Threat of Future Competition: This is where things become tricky. No one really ever knows if they’ll stay in business forever. We just have to hope for the best. We have to market the company enough where people will be loyal and enjoy our coffee over the other guys. Small businesses can be bought out or close down if the bigger companies take away most of the customers in the area. Which would be a major problem. Consumer Buyer Power

The Coffee Shop’s prices are cheaper than the competition and better tasting. The Coffee Shop tends to keep it that way. Other brands eventually raise their prices. The Coffee Shop has a large customer base and is extremely important to them that The Coffee Shop stays in the neighborhood. Supplier Power The supplier will take any opportunity if they have. If they notice you’re only using them as a manufacturer they will charge extra because, you have no other choice to use them until you find someone else.

Sometimes quality will slip if they want more profit and then you’re getting less quality and paying extra. So in the situation you are losing while the supplier is winning. Always keep track of your supplier and work with them so things work out smoothly. If you change suppliers then your product may not be the same. Threat of Substitute Goods and Services If the cost of switching is low, then this poses a serious threat. The price of coffee may rise, so customers may start to buy tea. If the substitutes are similar, it can be viewed in the same light as a new entrant.

Alternative products that provide overall savings to your customers, without impacting the quality of your customer’s products or services are more likely to be viewed favorably for adoption. Supply Chain The supply chain starts out with a farmer in South America who grows and takes care of it. Then workers gather the coffee and it is washed and dried. After it’s sold for 70-90 cents per pound for premium coffee. The exporter then gives it to a roasting company and it is mixed and blended with other coffee. After it is shipped and ready for the consumer to enjoy.